Resources for Success
Channel Partners is the country's leading resource for communication distribution channels. For more than two decades, Channel Partners has been the undisputed leader in providing news, analysis, education and peer-to-peer networking to the indirect sales channels serving the communications industry. It is the unrivaled resource for agents, brokers, VARs, systems integrators, interconnects and dealers that provide cloud-based communications and computing services and associated CPE, applications, and managed and professional services.
The Converging Channel
The convergence of the telecom and IT industries is in full swing. It has impacted technologies, service delivery methods and, of course, sales channels from vendors on both sides of the aisle.
Voice and data services are no longer distinct, but delivered over the same networks. Computing, business applications and phone systems, which have reigned in the customer premises, are being managed remotely or moving to the cloud altogether. The distinctions between the LAN and WAN environments are being erased by mobile and distributed workforces. The examples abound.
Selling these converged solutions requires a converged solutions partner. This next-generation partner bridges the gap from a pure sales play of a telecom agent selling T1s in a utility, residual model to the highly technical play of the systems integrator providing customized systems in a margin-based equipment plus professional services model. The savvy ones are striving for a middle ground that combines tech savvy with a service-orientation.
About Virgo Publishing
Virgo Publishing is a leading business-to-business media company and has been delivering relevant content to key markets since 1986. With 17 brands including leading magazines and websites, tradeshows/conferences, online communities, training and accreditation programs and more, Virgo Publishing continues to provide integrated media solutions to several industries, including healthcare, natural products and telecommunications.
Channel Partners Expanding Universe - A growing, complementary addressable market
Channel Partners Attracts Next-Gen Partners!
Channel Capabilities Continuum
"The channel is speeding toward total convergence of voice and data, and of telecom and IT. Contemporary customers have unified communications needs, not separate and distinct needs. They demand converged solutions. Channel Partners commits to meeting the needs of professionals in the rapidly evolving channel using our three strong platforms: the magazine, the family of digital products and the event. All of the same name now – and all serving the same growing, dynamic industry 365."
Larry Lannon
Group Publisher